When your child is ready for social media, start with Twelv
Real connection. Real friends. Real values.
$1.99/month · a fixed share to charity · cancel anytime
Join the waitlist
Be the first to know when Twelv launches for your community.
🎉 You're on the list!
Twelv launches when enough families join together — know a parent who'd want in?
How Twelv works
12 photos, always
Each profile holds 12 photos. Adding a new one retires the oldest — a moment, not a museum.
Mutual connections only
Connections work only when both sides agree. Profile and comments private by default.
A feed with no metrics, that has an end
No likes or follower counts, so kids aren't pushed to measure themselves against each other. The feed is chronological and bounded.
Real-Life Connections
Only people your child already knows — no strangers, no public discovery feed.
Safe by Design
Private-by-default interactions, easy blocking and reporting — protection built in, not bolted on.
A Healthy Experience
No endless scroll. No likes, follower counts, or popularity metrics. A feed that ends.
No Ads. Ever.
Twelv doesn't sell advertising, track kids for advertisers, or design the experience around keeping them online longer.
Built on Values
Kindness, respect and authenticity are built into how kids post, connect and respond to each other.
Family Communities
Goes live when enough families join together.
Big impact.
Small price.
Cancel anytime. No hidden fees.
Every month, we give back.
A fixed share of every subscription goes to 12 charitable partners — every month, no exceptions. It's built into how Twelv works, not a campaign. Your family's $1.99 does more than protect your child's first account: it quietly does good in the world, 12 times over.
"A few years ago I came across a question I couldn't shake: what would social media look like if we designed it for human wellbeing instead of engagement?
I built Twelv because I couldn't find the answer anywhere. So this is it: a first account that isn't trying to keep them scrolling, sell them something, or measure them against strangers."
Mike Sark · Founder, Twelv — Toronto
Let's build a better social world for our kids.
Start the conversation with the families you know.
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